We're Back, and Better than Ever


Our interior renovation is now complete, and we hope to see you soon!
We believe you will enjoy the enhanced viewing experience, and we can't wait to assist you with your fine art needs.

Located on the ArtsXchange campus in St. Petersburg's celebrated Warehouse Arts District, Soft Water Gallery is a contemporary fine art gallery showcasing exceptional original works of art by emerging through late-career artists primarily from the Southeastern US. Though the gallery exhibits work of all sizes, we do place a special emphasis on larger-scale artwork.

Our name is a nod to the history of our location: the industrial warehouse in which we reside was once home to the Soft Water Laundry. Incorporated in Florida over a century ago, it was (in its day) the largest commercial laundry in the Southeast.

CURRENT & UPCOMING